A flamboyant new feature of Hong Kong's Victoria harbour is the recently launched Brand Hong Kong Star Ferry, vividly decorated in the distinctive Brand Hong Kong colours. The ferry will criss-cross the harbour between Central and Tsim Sha Tsui for the next six months.
Chief Secretary for Administration Donald Tsang said that the Brand Hong Kong Star Ferry was part of a series of plans to increase brand awareness in Hong Kong and abroad.
"The striking brand colours will be photographed by thousands of visitors and seen by tens of thousands of people each day. It is our hope that in the years ahead, Brand Hong Kong becomes an instantly recognisable symbol of our city, in just the same way that the Star Ferry is already a Hong Kong icon," said Mr Tsang.
