Overseas companies can keep abreast of business opportunities in Hong Kong and the Chinese mainland with the recent launch of a webcast channel to promote Hong Kong’s competitiveness globally.

This marketing and technology partnership between the Trade Development Council (TDC) and Yahoo!Broadcast Services leverages Yahoo!’s leading multi-media technology platform on the Internet to provide a wide array of TDC’s productions on Hong Kong’s advantages.

“For overseas enterprises, China’s entry to the World Trade Organisation provides the single largest business opportunity today. Hong Kong offers outstanding advantages for those who plan to expand their business in this part of the world,” said TDC’s Deputy Executive Director Anna Lai. “With the new webcast channel, we will be able to keep the global business community abreast of opportunities in Hong Kong and the mainland, across all business sectors, on the Internet.”

Yahoo! Hong Kong’s general manager Alfred Tsoi said: “Yahoo! will upload TDC’s event listings, keyword search listings, and monthly event highlights on http://events.yahoo.com/, which helps TDC further expand its customer reach worldwide.”

To start with, the channel will broadcast four new series highlighting Hong Kong’s advantages as a trade fair capital, an arbitration centre, a merchandising and trading hub and a Chinese herbal products development centre.

The international channel will also provide access to a multi-media archive of over 300 TDC programmes featuring the dynamics of Hong Kong’s trade and business online. Some of the highlights include features on China trade such as China’s WTO entry, opportunities in the Western Region of China, and 2008 Beijing Olympics.