Frederic Dufour, of premium wine and spirits distributor Riche Monde, says Hong Kong's wine market is equal to the more mature markets of many European cities.

Hong Kong's wine industry continues to gather strength as internationally savvy consumers develop a palate for high-end brand name and boutique wines.

Frederic Dufour, managing director of premium wine and spirits brands distributor Riche Monde, describes Hong Kong's wine market as "incredibly sophisticated" and comparable to the more mature markets of many European cities.

"Go into any retail outlet in Hong Kong and you will be amazed by the range of wines available - wines from all over the world, at every price point and to suit every palate. Westerners are always amazed to find a selection that not only equals, but in some cases surpasses what is available to them at home."

Since the boom of wine a few years ago, consumption has evolved significantly and consumers are becoming more discerning in their taste. Sparkling wine and especially champagne, which traditionally has accounted for only 5 per cent of the Hong Kong market, is following suit.

"Champagne is the new trend," says Mr Dufour, "With the increase in global business travel, people are not only demanding abroad the same luxuries to which they have become accustomed at home, but they are also influencing local markets with their tastes.

"Of course, Hong Kong has a well-known predilection for high quality goods and international luxury brands, so it is no surprise that Hong Kong people are naturally led to illustrious champagne houses such as Dom Perignon, Veuve Clicquot and Moet & Chandon."

Jane Hunter with dog Paddy in her Hunter's Wines vineyard in New Zealand, has cracked the Hong Kong market by using the expertise of a local partner.

New Zealand vigneron Jane Hunter, of Hunter's Wines (NZ) Ltd, reports a growing market for her boutique wines, distributed by Hong Kong partner Northeast Wines & Spirits Ltd. Specialising in sauvignon blanc, pinot noir and chardonnay, the winery has won 69 gold medals and an array of international trophies and awards.

"I have always found it easy to do business in Hong Kong, largely due to the efficiency and organisational skills of my Hong Kong partner. All my appointments are made well in advance of my arrival in Hong Kong, so there is no last minute panic."

Lillian Haynes, managing director of Northeast, says more Hong Kong Chinese people are joining Westerners in their enjoyment of wine.

"Hong Kong is very much influenced by Western culture, and over the past 10 years, wine drinking has become part of the social scene. Wine is a good accompaniment to Asian cuisine, for example pinot noir with duck dishes, riesling for spicy food, and sauvignon blanc or chardonnay for seafood."

France remains the best selling wine country in Hong Kong, with Australia, Italy, New Zealand and Chile having their "faithful followers".

While the majority of consumers are brand conscious, discerning connoisseurs will always look for something new or a 'cult' wine with a good reputation, Ms Haynes said. New World wines secure a good market share as consumers realise their quality and value for money.

Related links:
Riche Monde http://www.richemonde.com.hk/
Veuve Clicquot  http://www.clicquot.com/home.asp
Moet & Chandon http://www.moet.com/
Hunter's Wines (NZ) Ltd http://www.hunters.co.nz/