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| Nikkei moves closer to its market ( 01/10/2002 ) | |||||||||
"Our strategy is to follow our customers into China and tap the growth there," associate publisher of Nikkei Electronics Asia Philip Lim said at the recent launch of NE China. NBP also publishes NE Asia magazine, launched some 10 years ago. "We started NE Asia to provide engineers in the Asia-Pacific region with information on the latest products and technologies on the market," said editor-in-chief Keith Chan. To cater specifically to the growing mainland market, NE China recently emerged as a full local edition." Hong Kong has been NBP's regional headquarters since 1994. It is an ideal place for a publishing base because of the printing quality, skilled labour, efficient communication and transportation between countries, Mr Chan said. He added that communicating and travelling to other Asian cities is more efficient from Hong Kong than other countries in Asia. Other factors include the SAR's strategic location as a regional business hub, and its proximity to the Chinese mainland. As the mainland opens its doors to foreign businesses after its World Tr ade Organisation accession, demand for electronics in technological developments has surged. "China has become a major market for the electronics industry," Mr Chan said. "In fact, China is so big and important that we decided to launch a separate magazine instead of a local edition of NE Asia." NE China's focus is on technologies and products that will assist the mainland market in the crucial years ahead. The magazine is published in simplified Chinese and caters to the needs of Chinese electronics engineers. An international perspective is reflected in articles written by columnists and writers in the US and Europe. As the mainland market attracts more foreign investors, Hong Kong is a two-way platform for the Chinese mainland and international markets. NE Asia Online and NE China Online are supplements to the NE Asia and NE China magazines. Related links: | |||||||||
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