Brands point the way ahead ( 21/01/2003 )
  
 
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Brand awareness is high at the Hong Kong Fashion Week. Picture shows Hong Kong designer Dorian Ho's classy collection

 
Branded products are expected to be a growth engine for Hong Kong's clothing industry, according to a survey conducted by the Trade Development Council (TDC) at the recent Hong Kong Fashion Week Fall/Winter 2003, the largest fair of its kind in Asia. It was held currently with World Boutique, a new event to promote local designers and brand names.

The survey carried out among 453 exhibitors and 730 buyers attending the fairs found that international buyers and those from the Chinese mainland showed increased interest in branded products. About half the makers interviewed had already developed their own brands and another 25 per cent were planning to do so in the next three years.

Member of TDC's Garment Advisory Committee Anthony Keung said: "While Hong Kong's Original Equipment Manufacturing (OEM) and Original Brand Development  (ODM) productions are still doing well, the survey indicates that our branded products stand a good chance to develop into the world market."

Hong Kong Fashion Week Fall/Winter 2003 surged 24 per cent to attract 23, 706 buyers from all over the world. World Boutique attracted over 15,000 visitors. Buyers from the Chinese mainland topped the list with an increase of 67 per cent followed by US and European buyers, up by 48 per cent and 37 per cent respectively.

The clothing industry is one of Hong Kong's major manufacturing sectors. Its gross output is one of the highest of all manufacturing sectors, reaching nearly HK$43 billion (US$5.5 billion) in 2000.

Related links:
Hong Kong's garment and textiles industry:
http://garments.tdctrade.com/
Hong Kong Fashion Week http://hkfashionweekfw.com



 
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