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TRADER HOME / LEAD STORIES
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 | | Ambitious post-Sars projects announced  | | | A huge campaign to reassure international visitors and businesses that Hong Kong is a safe place to see and invest has been launched. The campaign involves an advertising blitz, community events, entertainment and overseas visits. full story >>
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 | | | CE praises Hong Kong, but health checks remain | | | Chief Executive Tung Chee Hwa said he welcomed the WHO’s lifting of the travel advisory, adding that it was the right decision for Hong Kong. Mr Tung praised the efforts of the people of Hong Kong, and said the stringent health measures that had successfully contained Sars would not be relaxed.
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 | | | Lifting of advisory welcome news for overseas buyers | | | The lifting of the travel advisory on Hong Kong was welcomed by overseas buyers, many of whom were reporting dwindling inventories.
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 | | | Smooth skies ahead after brief turbulence | | | Hong Kong's position as a world leading aviation hub and top tourist destination would ensure a swift recovery once the WHO advisory was lifted, Swire Pacific chairman, James Hughes-Hallett told a forum of business leaders. full story >>
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 | | | International business community stands firm with Hong Kong | | Support from the international business community in Hong Kong has been strong throughout the Sars outbreak, with heads of chambers of commerce confident that their nationals will continue to choose Hong Kong as their location of choice in Asia. full story >>
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 | | | "Real people" show support through website letters | | | While Sars has put Hong Kong in the spotlight, many people who live here have been shocked at the images that have made the news around the world. A new website, hongkongunmasked, provides an online forum for real people to tell their story. full story >>
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 | | | Buyers rewarded as trade fairs deliver quality and choice | | | Business was brisk at Hong Kong’s four-day combined houseware, gifts and premium fairs, with almost 13,000 buyers attending. They came because Hong Kong is an essential stop on the global sourcing circuit, they said.
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 | | | Hong Kong important to Italian firms, says trade expert | | | The impact of Sars has not undermined Hong Kong's core strengths, the Italian Trade Commissioner, Carlo Angelo Bocchi, said recently. "We are convinced that the impact [of Sars] has not changed the fundamental reasons for working with Hong Kong," said Mr Bocchi.
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 | | | Core strengths attract overseas companies | | | Hong Kong is still a top investment destination for international companies despite the latest challenges posed by Sars, according to Director General of Invest HK, Mike Rowse. full story >>
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| | | | TDC free services keep buyers and suppliers in touch | | | International companies, unable to travel at this time, can still do business with Hong Kong's small and medium-sized enterprises (SMEs) online, thanks to the Hong Kong Trade Development Council (TDC). full story >>
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 | | | Business as usual for IT-savvy firms | | | Hong Kong-based manufacturers renowned for their flexibility, on-time delivery and efficient supply chain management, are using a range of quick response measures and modern technologies to overcome the economic impact of the severe acute respiratory syndrome (Sars) outbreak. full story >>
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 | | | Cargo carriers look confidently to future | | | Business has remained buoyant for freight forwarders, with industry executives shrugging off the impact of Sars and pointing to Hong Kong's continued strength as the regions leading logistics centre. full story >>
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