Amway's Eva Cheng (left) and Angela Keung brief InvestHK's Simon Galpin about new Hong Kong flagship store

Regional CEO of Amway Greater China Eva Cheng said for more than a decade, Hong Kong has been the regional headquarters of Amway Greater China. "Consumers here are sophisticated and constantly look for good quality products to upgrade their lifestyle. We believe there is still tremendous untapped market potential even after 29 years in the city."

Mrs Cheng added: "Employees are hardworking and ambitious, and use of experienced management talents from Hong Kong has been a key part of our China entry strategy."

The Greater China region is one of Amway's best performing regions in the world, with 2002 sales reported at HK$5.6 billion (US$725 million). General Manager Amway Hong Kong Angela Keung said the HK$5 million (US$643,000) investment in the new flagship store is a clear vote of confidence and commitment to Hong Kong. "We are convinced that Hong Kong's skilled workforce and free economy, in addition to Amway's quality products, unique business opportunity and dynamic distributor force, will contribute to our continual success in the Hong Kong market."

The associate director-general of InvestHK Simon Galpin said at the opening ceremony that "Amway's expanded presence in Hong Kong confirms our position as a regional shopping hub, and is an example of another leading multinational corporation utilising Hong Kong as a base to tap the mainland market." 

Amway Corporation operates in 80 countries and territories marketing health and fitness, skin care and cosmetics and home care products through 3.3 million independent distributors.

Related links:
InvestHK   www.investhk.gov.hk
Amway      www.amway.com.hk