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| Design Week attracts renowned international experts ( 01/12/2003 ) | |||||||||
Organised by Hong Kong Design Centre (HKDC) and the Trade Development Council (TDC) from December 6-9, it will showcase outstanding projects from around the world with a particular focus on Asia. Highlight of BODW is a conference called LifeStyleAsia that will include talks from about 50 industry experts, academicians and representatives from major international brands like Hermes, BMW, Philips Design and Japanese department store Muji. Sir Terence Conran, designer, retailer and restaurateur who has greatly influenced the way the British have prepared and eaten their food and decorated their homes, is joined by other keynote speakers including Kenji Ekuan, a Japanese innovator best known for his industrial designs and Andrew Summers, former chief executive of UK-based Design Council. Regional design hub Victor Lo chairman of the HKDC's Board of Governors said BODW aims to educate businesses on how design can be applied, and the need to educate designers on how to think more about business. He added that Hong Kong's role as a regional design hub is increasingly important with the recent signing of the Closer Economic Partnership Arrangement (Cepa). "With the sealing of Cepa between Hong Kong and China, cross border collaboration is expected to surge in the Pearl River Delta. As the design hub of the region, Hong Kong's role will be increasingly important as we move up the value chain to offer higher value design activities with our manufacturing counterparts in southern China," said Mr Lo. Other BODW events include a design fair taking place from December 3 to January 31 and the "Design of Asia Award" which aims to "recognise the outstanding achievements of companies for their innovative and pragmatic use of design that have created a major influence on Asian lifestyle." A panel of overseas and local judges will select from hundreds of nominations submitted by design institutes in the region. More details about BODW at www.bodw.com.hk Related link: | |||||||||
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