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| Top Spanish fashion brand expands ( 01/01/2004 ) | |||||||||
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Well-known Spanish brand MANGO has expanded its presence in Hong Kong three years after its successful launch. There are now six MANGO stores in major Hong Kong shopping malls.
Kesri Singh, chief executive officer of Gagan (HK) Ltd, the franchisee of MANGO and subsidiary of the Singapore-based distributor and retailer RSH Ltd explained the reasons for the expansion: "Hong Kong is an international cosmopolitan city and a lot of trends in Asia follow Hong Kong. Therefore, it was imperative that we emphasise Hong Kong as part of our long-term strategy for developing the brand in Asia. "Our customers in Hong Kong have a definite feel for fashion chic. At the same time, the mainland market is growing and becoming more sophisticated. It is a competitive advantage for retailers based in Hong Kong to become familiar with the shopping habits and preferences of customers from China before entering that market. "We have already invested US$5 million in Hong Kong for MANGO. We will continue to explore adding more stores within the existing brand portfolio, as well as look into possible new concepts," added Mr Singh. Simon Galpin associate director-general for investment promotion at Invest Hong Kong said that "Hong Kong's demand for high-quality clothing has helped make Hong Kong one of the trendiest and most lucrative fashion markets in the world." He added: "Despite our small size, Hong Kong is frequently the first and only city in the region targeted by world famous designers for establishing their brand in the region." Related links: | |||||||||
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