Designer Philippe Starck has finished his second signature project in Hong Kong - a boutique hotel for style savvy executives

"I love Hong Kong, it has so much life," declared Mr Starck on the opening of Jia apartments in Causeway Bay. "It is bursting with energy and colour, and I particularly love the way it is so cosmopolitan. The Peninsula was an amazing hotel to be involved in, and I am very excited by the prospect of getting involved once again with Jia, a project of the same calibre." 

Jia is a collaborative project between London-based development company Yoo - a partnership between Philippe Starck and John Hitchcox, one of Europe's most creative property developers - and Hong Kong developer PC Asia.

First choice in Asia

Previous Yoo projects include prestigious residential developments in London, Tel Aviv, Miami, Sydney, Melbourne, Buenos Aires, and Madrid. Mr Starck has also designed some of the world's leading establishments, among them the Royalton and Paramount hotels in New York, French President Francois Mitterand's Elysee Palace in Paris, the Manin in Tokyo, and Teatriz in Madrid.

Mr Starck said Hong Kong was the perfect choice for Yoo to develop its first boutique hotel in Asia. "The sophistication of the consumers who are drawn to the Hong Kong market makes an ideal match for the high quality ambience and design that will be created by this unique product," he said.
 
The cosmopolitan nature of Hong Kong also factored highly in the decision, cemented by "a great partnership with PC Asia".

Mr Starck said having a Hong Kong partner helped ensure a smooth implementation of the project.

Local partner a vital asset

"Their local knowledge has been the key strength behind our relationship. PC Asia really knows its customers and the market. This has complemented our many years of expertise in the housing market, creating a very formidable partnership."

Jia comprises 57 hotel apartments, presented as a showcase of sleek, modern Starck design featuring handpicked furnishings and fittings. The interior focuses on spatial clarity, comfort and style, with superior executive amenities such as top of the range audio/visual equipment, surround sound home theatre unit, a fully equipped marble kitchen and ultra-chic bathroom.

Guests also have use of a conference room, cafe and rooftop Jacuzzi, a valet laundry service and free use of the nearby California Fitness gym. Daily, weekly and monthly rates are available.

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