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| Benesse Corporation's CEO Masayoshi Morimoto (left) holding the company's theme toy with InvestHK's Mike Rowse (right) |
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Japan's largest education company, Benesse Corporation, recently set up its regional office in Hong Kong. The new office will develop, source and deliver education toys, tools and supplements to Benesse in Japan and will act as the base for collecting information and explore business opportunities in the Chinese Mainland and other parts of Asia.
Benesse Corporation's chief operating officer Masayoshi Morimoto said Hong Kong was the natural choice. "With Hong Kong's world-class infrastructure and location in the centre of Asia, we will be able to grow in the region and react to the market and opportunities with flexibility."
Mr Morimoto added: "Hong Kong's proximity to the mainland allows us to have easy access to real-time information from China. This is crucial to keep our suppliers producing the highest standard of goods for our customers in Japan. Together with our head office in Japan, Benesse Hong Kong will cooperate with our suppliers to develop new products for the Chinese and Japanese markets."
Established in 1955 and publicly listed on both the Osaka and Tokyo Stock Exchanges, Benesse is the largest education corporation in Japan with a registered capital of HK$1 billion (US$128.5 million)
Mike Rowse, director-general of investment promotion at InvestHK, said Benesse's choice of Hong Kong as a regional office "will enhance Hong Kong's leading position as a sourcing and distribution hub for multinational corporations."
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Benesse Corporation
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