therefore Ltd managing director Graham Brett, pictured with some of the company's recent designs, says Hong Kong is the ideal base for trading in the Asia-Pacific region

therefore Ltd has built up strong links with China, Hong Kong and Taiwan during the last decade, and managing director Graham Brett says business is now booming.

"China has become the workshop of the world for many kinds of consumer goods, and we've become involved in so many projects there that it became vital we establish a presence on the ground," he explains. "Otherwise, we would be spending too much time in the air, flying to and fro.

"Chinese manufacturers are now increasingly looking to diversify and develop their own brands, so international design expertise is in great demand."

"Hong Kong is an ideal base for us because it's still the trading focus for the Asia Pacific region. Many potential clients, both international corporations and local manufacturers, have a presence in Hong Kong itself making communication relatively easy. Furthermore, it provides an excellent geographical base for travel to Taiwan, Japan and northern China."

therefore Ltd was established in 1993, initially designing PDA products for Psion plc.  It now comprises a 25-strong team of industrial designers, mechanical and CAD engineers, user interface designers and model makers in London.

Renowned for its innovation, therefore Ltd designs for companies active in IT and communications, pharmaceuticals, medical equipment, domestic appliances, toys and hi-fi sectors. . Current and recent clients include Bush, Ericsson, NEC, Proctor & Gamble, Psion, Rotary, Samsonite, Siemens, Toshiba and Virgin.  

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