InvestHK's Simon Galpin and executive vice president of Nissho Electronics Akihoko Namiki who says that Hong Kong's central location will help the IT company access the Asia Pacific market

Registered as Nissho Electronics (Asia) Co. Ltd. (Nissho Electronics), the Hong Kong office will serve as an important base to oversee markets in the region.

The executive vice president of Nissho Electronics, Akihoko Namiki, said: "The advantageous location of Hong Kong at the heart of East Asia enables us to conveniently access the markets where we have established our trading business, including South China, Taiwan and Singapore." The Hong Kong office will be responsible for supplying market information and forming strategic relationships with new business partners in the region.

The Hong Kong base will also serve as the agent of just-in-time supply of electric devices designed exclusively for Japanese manufacturers in the Chinese mainland. It will also promote new services and projects, such as establishing a data process and security operations centre in the mainland to handle outsourcing business from Japanese customers.

"The solid foundation of the city facilitates smooth international business operations and transactions for foreign companies like us," said Mr Namiki. "The developed infrastructure of Hong Kong, particularly in the areas of telecommunications, information and transportation -- as well as the availability of skilled human resources and sophisticated business solutions -- provide an attractive environment for IT companies like ours."

According to Mr Namiki, the company plans to develop a new business line of electric hardware for hi-tech products in Hong Kong. Nissho Electronics also expects to broaden its business base in the mainland through Hong Kong.

The acting Director-General of Investment Promotion at Invest Hong Kong, Simon Galpin, said the commitment by Nissho Electronics "demonstrates the confidence of a prominent member of the Japanese business community in the long-term development of Hong Kong. It illustrates the recognition of the value of using Hong Kong as a springboard to the Mainland and the rest of Asia."

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Nissho Electronics (Asia) Co. Ltd.