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| HK's design talents attract leading mainland sports firm ( 01/12/2004 ) | |||||||||
The new 6,000 sq ft design and R&D centre, Li Ning Sports Technology Development (HK) Co., Ltd, demonstrates the company’s recognition of Hong Kong’s role as the design capital of Asia. It will be responsible for enhancing the company’s products and developing product designs. The Chairman of Li Ning Company, Li Ning, said he was attracted by Hong Kong’s design talents. “We understand that innovation is a key driver of brand development, as well as an essential element in maintaining a brand’s competitiveness in the market. Hong Kong has a well-established design industry offering local talent and sophisticated facilities. Through the new design and R&D centre in Hong Kong, we will be able to attract and recruit world-class designers and experts in product R&D to join our team,” he said. “The design and R&D centre will also serve as a platform for building close connections with international R&D and design institutes. In Hong Kong, our team can stay abreast of the latest global trends and design concepts, and further enhance the international exposure of our design team in the mainland. As our business expands overseas, it will be particularly important for us to obtain first-hand market intelligence,” added Mr Li. He said he is confident that with its extensive sales channels, distribution network, and strong supply-chain management, the Company will be able to offer professional and quality sports products to the consumers. Related links | |||||||||
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