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| Singapore-based Japanese restaurant group expands in city ( 01/02/2005 ) | |||||||||
Sushi Tei, a new-style conveyor-belt Sushi chain restaurant, has opened its sixth restaurant in Hong Kong.
Operated by the Singapore-based Japanese restaurant group, Daisho Group of Companies, Sushi Tei, has already invested around HK$50 million (US$6 million) in Hong Kong over the last four years and employs more than 200 people in its six outlets.
Chairman of Daisho Group of Companies, Noboru Takekura, said the group is pleased with the progress of its expansion plans in Hong Kong. "Not only is it a major source of investment returns, Hong Kong will also be used as a base for our rapid expansion in the Chinese mainland market."
Mr Takekura owns and supplies more than 100 restaurants in Singapore, Malaysia, Thailand and China. Based on experience and sales volume, the Group is able to acquire quality raw materials at reasonable prices, which is the main selling point of its restaurants, including Sushi Tei. Hong Kong was chosen as a launching pad for realising his vision of expanding Japanese food culture worldwide.
"Hong Kong has an unusually large market for our restaurant business, given its size and population. The city's central location and established industrial connections contribute to our strength in acquiring raw materials and controlling costs. Another important advantage is that our staff here can assist in our China expansion due to the geographical proximity and their good understanding of Chinese culture," added Mr Takekura.
The associate director-general of investment promotion at Invest Hong Kong, John Rutherford, said Daisho Group's expansion represents a strong vote of confidence in Hong Kong.
"Hong Kong's international and multicultural lifestyle makes the city an attractive base for foreign restaurants to set up overseas operations and to then grow into other regional markets," Mr Rutherford added.
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