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| Mega entertainment event to showcase HK's creative industries ( 01/02/2005 ) | |||||||||
Leading international film and television luminaries are expected to gather in Hong Kong for the glittering Entertainment Expo showcasing the city's artistic talents, technological achievements and entrepreneurial agility.
Held from March 22-April 6 for the first time, the two-weeks long Expo is the first mega entertainment event in Asia to bring together film and television programming, film financing, a film festival, film awards, music and digital entertainment. (More details in Entertainment Expo )
Following the success of Chinese martial arts film Crouching Tiger Hidden Dragon in 2001, there have been rising international interest in Hong Kong films. The local film industry received a further boost with Maggie Cheung winning the Best Actress Award at the Cannes Film Festival last year and Tony Leung, Best Actor Award also in Cannes in 2000.
The Entertainment Expo is a milestone for showcasing Hong Kong's creative industries as it would appeal to content creators, investors, buyers, stars and fans alike, said Raymond Yip, director, Trade Development Council, organiser of FILMART (22-24 March) one of the eight events at the Expo.
"There is strong potential for Hong Kong to attract international industry leaders as partners for co-production, post-production and distribution," added Mr Yip.
Regional hub for creative content and services
FILMART, now in its ninth year, is the anchor event within the Entertainment Expo providing a business-to-business platform where movie and television professionals, producers and distributors from around the world show products, network and negotiate deals.
Mr Yip added that Hong Kong had clear advantages as a regional hub for creative content and services including its unique movie-industry heritage, cultural and geographical proximity to the Chinese mainland and strong intellectual property regime.
Hong Kong's role as a springboard to the mainland market and a conduit for mainland exhibitors to reach global buyers were the underlying factors for the successes of two recent TDC organised fairs. The Toys and Games Fair (11-14 Jan) - the second largest in the world and Asia's biggest trade event of its kind - attracted nearly 30,000 buyers, an increase of 16 per cent over last year. This was followed by the Autumn/Winter Fashion Week (18-21 Jan) which recorded a 26 per cent increase over 2004.
More vibrant fairs are set to take place in the first quarter of 2005 as Hong Kong's global sourcing hub draws in more crowds eager to explore the mainland market. Click here for a full list of TDC events February March April
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