(Left) InvestHK's John Rutherford, and the representative for Wing Oxy Bar, Seigo Sano, inhaling the aroma-mixed oxygen through a colourful tube at the newly opened Wing Oxy Bar in Central, Hong Kong

It recently celebrated the grand opening of its first outlet - Wing Oxy Bar - in Central offering a wide variety of health-related services and products including aromatherapy oxygen bar, oxygen capsule and drinks.

A representative for Wing Oxy Bar, Seigo Sano, said, "In Japan, oxygen bars have become very popular places for people to relax by breathing refreshing oxygen and enjoying health drinks. We realise that consumers in Hong Kong, like most Japanese, are also very health conscious and receptive to new concepts. The consumer market in Hong Kong offers great potential for our business."

Enhance brand awareness in regional hub

"Hong Kong is known as the Asian hub of styles and trends, acting as the window for consumers in the region to learn about the latest lifestyle. We will strategically use our presence here to enhance our brand awareness and to set the stage for our future expansion into new markets in the region."

According to Mr Sano, Wing Oxy Bar plans to expand rapidly in Hong Kong and then on to Macau. It expects to open six more outlets directly managed by the company, as well as establishing franchise operations in Hong Kong in the coming three years. Working closely with the local business community, Wing Oxy Bar also aims to introduce the oxygen bar system to 150 shops in various service sectors.

The Associate Director-General of Investment Promotion at Invest Hong Kong, John Rutherford, welcomed the company's decision to choose Hong Kong as the launch pad for its overseas business. "Wing Oxy Bar's commitment to Hong Kong represents another endorsement of our city's many advantages as a business hub, offering both business-to-business and business-to-consumer opportunities."
 
Wing Oxy Bar has seven direct management outlets and 18 franchise operations in Japan. The oxygen bar system has also been introduced to more than 200 shops including fitness clubs, massage parlours, cafes and beauty centres.

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