Strategic move delivers healthy savings ( 11/04/2005 )
  
 
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Sidney Chan sees Hong Kong as a vital platform to the global development of ALR Technologies  
US medical products manufacturer ALR Technologies is reaping operational efficiencies by leveraging Hong Kong to globally launch its latest products and systems.

The company, headquartered in Winston-Salem, North Carolina, recently opened an office in Hong Kong in preparation for the launch. CEO Sidney Chan said this was a strategic move enabling the company to be close to its manufacturing base - in the Chinese mainland - and also providing a platform for further expansion in the region.

"The Hong Kong office was set up for two primary reasons: to oversee startup of manufacturing of our new products and systems that will soon be introduced worldwide; and to be a base for sales operations in Asia and the Pacific Rim," Mr Chan said. "Our international headquarters is in the US, but the Hong Kong office is essential to capitalise on manufacturing efficiencies regarding time to market and product pricing, as well as engineering support and quality control testing."

ALR Technologies is positioning itself to be a leader in a new era of healthcare services it perceives will become a multi-billion dollar industry within a few years. It aims to reduce the cost of health care by designing products that remind people to take their medication and treatments at the appropriate time of day, and through systems set up to remotely monitor these actions.

"We see ourselves as the leader in innovation and with affordable services our targeted customers should enjoy very significant returns on investment," Mr Chan said. "The average cost of health care in the US can be reduced by several hundred dollars per year per person, if our services are implemented. Health insurance providers stand to gain significantly with these lower costs and may now have a real opportunity to pass on some of the cost savings to the patient."

To gain rapid acceptance in the industry initial pricing has to be viewed as "definitely affordable", Mr Chan said, "thus the need to manufacture where we can obtain great quality and great pricing".

He continued: "Having an office in Hong Kong allows us to capitalise on the manufacturing quality and cost opportunities but also allows us to develop synergetic partnerships for technology development and financing."

Mr Chan added that Hong Kong would play a pivotal role in the company's development. "We must continue to provide quality product at good pricing and we achieve these from manufacturing in China. Our products and services will be part of a multi-billion dollar emerging market in healthcare worldwide and as such we must be able to provide production capacity to keep up with the demand.   New technologies are critical as well to maintain leadership position in this emerging market and Hong Kong provides many engineering and technology sourcing opportunities.
 
"Research and development is the key for market development and market leadership, and ALR Technologies will be utilising our Hong Kong office for assistance in building relationships with companies in the area that can help us meet our ever growing needs."

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