InvestHK's Mike Rowse (second from left);  UFIDA's chairman and founder Wang Wen Jing (second from right); and vice president Wu Qiang (extreme right) proposing a toast at the opening ceremony

The company chose to set up its first overseas office in 2003 in Hong Kong, and now has expanded the operation into the regional headquarters to oversee its business in Asia Pacific except Japan. The company also officially launched its new corporate brand - UFIDA Co, Ltd ("UFIDA").

Chairman and founder of UFIDA, Wang Wen Jing, said: "As the software market evolves, products and services must now work hand in hand to deliver added-value to the enterprise. Our company is determined to develop our businesses along this strategic direction. At the same time, we have equipped ourselves for the challenges ahead as we evolve from a domestic software company into an international market leader in the IT sector."

According to Mr Wang, Hong Kong serves as a bridge connecting Mainland enterprises like UFIDA with the rest of the Asia market. The city's unparalleled location, excellent business environment, transparent legal and finance system, strong pool of talent and customer base combine to make Hong Kong the region's premier business hub. Demonstrating UFIDA's long-term commitment in Hong Kong, the company has invested more resources and funds in the new headquarters, tripling its office size and number of staff.

The vice president of UFIDA, Wu Qiang, pointed out that the new corporate brand name announcement was made in Hong Kong -- instead of Beijing, where the corporate headquarters is located. This was done because the company regards the new regional headquarters as an important strategic base for international business development.

Speaking about the company's future expansion plans, Mr Wang said, "Our regional headquarters in Hong Kong will continue to recruit more local talent to strengthen our sales and service capabilities. With Hong Kong as our regional base, we will open offices in Thailand, Malaysia, Taiwan and Singapore very soon."

The Director-General of Investment Promotion at Invest Hong Kong, Mike Rowse, said the cluster of more than 3,600 regional headquarters and regional offices by foreign companies forms an excellent network for Mainland enterprises to identify business partners and customers in the region.

UFIDA Co, Ltd, formerly known as UFSoft, is one of the leading providers of management software solutions and service in Asia. Listed on the Shanghai Stock Exchange, UFIDA owns over 50 branches and offices covering mainland of China, Hong Kong and Japan.

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