President of Samsung Electronics HK Co, Ltd, BJ Chung, officiating at the ribbon-cutting ceremony with InvestHK's John Rutherford

Equipped with the most advanced facilities and experienced technicians, the 2,500 square metre Samsung Hong Kong LCD Service Centre is located in Shatin. It can handle 6,000 items per month - representing the largest capacity in the world outside of Korea.

The President of Samsung Electronics HK Co, Ltd, BJ Chung, said that the new centre demonstrates the company's long-term commitment to using the city as a regional base.

Mr Chung said: "There is rising demand in the global LCD market. We are selling around 10,000 40-inch and larger panels per month around the world. As the key market player, Samsung Electronics is committed to provide top standard after sales services to our customers. Hong Kong's proximity to South China and Southeast Asia, among the fastest growing markets in the world, allows us to set our strategic base here to efficiently serve our customers in Asia."

Experienced and skilled staff

"Hong Kong offers experienced management and technical staff, which is particularly important to companies in the highly competitive market like us. Our new service centre in Hong Kong will play an important role in enhancing our quality and shortening the turnaround time for our services. This will strengthen our overall competitiveness in the region," he added.

The primary responsibilities of the service centre are to handle repair processing and re-shipping of LCD products. The centre will also analyse the causes of any problems with the products and provide feedback on defects.
 
In addition to Korea and Hong Kong, Samsung Electronics operates LCD service centres in Austin, Texas (US), Taipei, Tokyo, London and Suzhou.

The Associate Director-General of Investment Promotion at Invest Hong Kong, John Rutherford, in welcoming Samsung Electronics to Hong Kong, said: "An investment of this size by one of the world's great technology companies is a great vote of confidence in Hong Kong's business environment. Our skilled labour, experienced managers and well-established infrastructure continue to attract foreign investors to use Hong Kong as their regional base."
 
Samsung Electronics Co, Ltd is a global leader in LCD, semiconductor, telecommunication, digital media and digital convergence technologies. In 2004, the parent company recorded sales of US$55 billion and a net income of US$10 billion.

Related links
Samsung Electronics Ltd    
Invest Hong Kong