InvestHK's Simon Galpin (left) being briefed by the General Manager of Mauboussin, Clement Brunet-Moret about the products

Established in 1827 in Paris, Mauboussin has been one of the leading jewellers for royalty and jetsetters worldwide, with a prestigious reputation among jewellery lovers and connoisseurs alike. The brand is distributed and marketed by the Desco Group in Hong Kong.

According to the General Manager of Mauboussin, Clement Brunet-Moret, the contemporary shop located in IFC Mall, Central, will be used as a strategic platform to showcase the brand to consumers in Hong Kong, as well as those from the Chinese mainland and Taiwan.

The first Mauboussin boutique in Hong Kong represents a collaboration of importer and distributor Desco Group and international brand Mauboussin. This new investment demonstrates the confidence of the international retail sector in Hong Kong and reconfirms the city's leading position as a springboard for consumer brands to enter other markets in the region.

Showcase for the region

Mr Brunet-Moret said: "Hong Kong with its stable environment, high spending power is the ideal place to start implementing our brand. It is also the leading place and a showcase for the region"

"Early fall will see the opening of Shanghai and Taipei markets. Both will be controlled out of Hong Kong where we can find the expertise we need for our regional development"

The Acting Director-General of Investment Promotion at Invest Hong Kong, Simon Galpin, said the presence of Mauboussin will further strengthen the city's sophisticated retail market. "Consumers from the region do not only come to Hong Kong to shop, but also to learn and experience the latest trends in fashion and style. With the all-time-high tourist arrivals from around the world, Hong Kong has also become an even more attractive place to showcase luxury brands in Asia."

Founded in 1889, Desco Group has grown from a raw-silk trading company into a worldwide trading and marketing organisation, with about 560 employees worldwide. The company is engaged in the sales of raw materials, marketing of top-quality, high-class consumer articles and production.

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