The general manager of CEB, Danilo Mojica (third from left), the Consul-General of the Philippines, Mrs Corazon Belmonte-Jover (centre), the Head of Transportation at InvestHK, Benjamin Wong (second from right), and the General Manager - Greater China of Cebu Pacific, Joe Kwok (extreme right), at CEB's new regional office in Hong Kong

The Hong Kong centre will facilitate ticket sales and reservations and function as customer support. It also will be used to boost the airline's promotion and marketing operations in Hong Kong, the Chinese Mainland, Macao, Taiwan and Japan.

CEB's general manager, Danilo Mojica, said he is confident that the company's expansion in Hong Kong would strengthen CB's presence in the region. "With the establishment of our new Hong Kong office, it will become more convenient for travelers to make ticket purchases and reservations."

The Head of Transportation at Invest Hong Kong, Benjamin Wong, welcomed the airline's decision to use Hong Kong as its regional base.

"We are confident that CEB will benefit from Hong Kong's position as Asia's leading regional aviation hub, supported by well-established infrastructure, a first-rate international airport and an experienced and talented workforce. Hong Kong's central location, strong consumption power and reliable communications make it the preferred location for airlines and travel services companies like CEB to operate in."

Launched in 1996, CEB is the airline unit of JG Summit Holdings Inc. It is the second largest airline in the Philippines.

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