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| Style capital a stepping stone to Asia ( 01/11/2005 ) | |||||||||
The launch of its single-brand boutique in prestigious shopping mall The Landmark, Central, is Roger Vivier's only shop outside Paris, and its first step into the Asian market. The company says the boutique plays an important role in the brand's international development, and will lead to further expansion in the region. "Hong Kong is a major fashion capital of the world, and together with Tokyo, is one of the most important fashion cities in Asia," said Sabine Brunner, general manager of Tod's Hong Kong Limited (Asia Pacific), the brand's owner. "Hong Kong has the perfect clientele for Roger Vivier because the women there are very sophisticated and their buying power is strong. They also have a modern fashion sense and a unique understanding of the luxury that is epitomised by the Roger Vivier collection. We knew Hong Kong customers would be perfect for Roger Vivier products as the brand perfectly reflects their lifestyle." Timeless designs The late designer Roger Vivier worked steadily from the 1930s through the 1990s, his craftsmanship and style embodying the innate chic of French fashion. He created a number of new heel shapes such as the comma heel and the stiletto. While at Yves Saint Laurent, Vivier created the famous Pilgrim style silver buckle pump for Catherine Deneuve in the film Belle De Jour. Following the success of the film, over 120,000 pairs of this shoe were sold, and it became fashion's most copied shoe. The shoe, known today as the Belle Vivier, remains a staple in the Vivier collection, and has become a timeless, must-have classic for generations of women. After the death of Roger Vivier in1998, Italian businessman Diego Della Valle acquired the Vivier name and brought in famed shoe designer Bruno Frisoni to put a modern twist on this classic luxury brand. Today, the house of Vivier is not only known for unique, exquisite shoes, but is also becoming famous for its handcrafted, luxurious bags with delicate beading and embroidery. Hong Kong is the ideal platform to build a regional presence for the brand, Ms Brunner added. "The social life in Hong Kong is very active so there are many occasions for women to dress up and wear Roger Vivier. We also had the opportunity of opening in the perfect environment for the brand, which is in the atrium of The Landmark. From here, we will expand to Singapore and Tokyo as the next steps and then follow with further openings in the region." Related link | |||||||||
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