Established by Thijs Bloemers, Ralph de Neree and Alexander de Neree, Bloemers provides legal and financial advice to entrepreneurs who are doing business in China or wish to enter the Chinese market. It also advises European companies and individuals based in China about the financial opportunities available in the mainland and Hong Kong.

Senior partner Alexander de Neree, said China presents many great business opportunities but there are many uncertainties and risk taking "including the different business etiquette, the language barrier and the uncertain outcome of negotiations and effectiveness of legal agreements. It is important for the investors to seek practical guidance from legal professionals with market knowledge and experience."

He continued, "Hong Kong is the service centre for Asia. For providing high level legal services that often require complex financing - and when things go wrong, a strong legal system - Hong Kong is the best place from which to work."

According to Mr De Neree, the new Hong Kong office has created many new opportunities for the firm. He said, "We are expanding our services with a real estate law office in Amsterdam to provide legal advice for Chinese investors interested in that field. And at the same time, through our Hong Kong office, we will be able to advise the clients in the Netherlands on structuring real estate investments by Dutch companies in China."

The Associate Director-General of Investment Promotion at Invest Hong Kong, Simon Galpin, congratulated the firm on its opening.

He said, "The presence of foreign law firms in Hong Kong has strengthened our professional services sector, one of the key offerings of Hong Kong to overseas investors. These law firms are also important partners of Hong Kong. By serving clients in their home markets, they facilitate foreign trade and investments with Hong Kong, or through Hong Kong with the mainland."

Located in Bank of America Tower, Bloemers De Neree Advocates provides services in English, Dutch and German.

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