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| HK's showcase role is ideal for Italian IT firm ( 09/12/2005 ) | |||||||||
The President and CEO of Nortek Group, Marco Viale, explained the company's expansion strategy. "Since our establishment here in 2003, the group has enjoyed tremendous business growth. We attribute our success largely to the Hong Kong operation which is at the core of our international strategy." "Hong Kong is conveniently located in the centre of Asia and has excellent transport links to all major world cities. The city is close to the Chinese mainland, where our manufacturing operations are located," said Mr Viale. "We will maintain our design function in Italy and emphasis on our original Italian concept. However, having an international headquarters in Hong Kong enables us to collect latest intelligence on market trends and international lifestyle -- which are essential elements in developing our designs. Hong Kong is also the best window to showcase our products to the world, since the city is one of the most popular business and travel destinations." Ideal marketing platform "In addition, its abundant channels and free flow of information have created an ideal marketing platform for our products. We are pleased with the development of our business in Hong Kong, and we think that Hong Kong is the best city in the world to build our brand awareness!" Nortek's international headquarters in Hong Kong will be responsible for worldwide sales. Serving as the company's global manufacturing and commercial hub, the Hong Kong office will be working closely with its Italian headquarters on product development, overseeing and coordinating the sourcing of products from the Mainland and other logistics arrangements. The associate director-general of Investment Promotion at Invest Hong Kong, John Rutherford, said: "Companies like Nortek, which combine strengths in product design and technological innovation, are well positioned to compete in regional and global markets particularly when they combine their own strengths with the undoubted benefits of Hong Kong as a regional and international hub." The Italian-based Nortek was established in 1994. It is a manufacturer of PC peripherals and other consumer electronic goods, including keyboards, mouses, webcams, audio sound systems, mp3 players, DVD players and LCD monitors. | |||||||||
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