Braccialini is a designer and manufacturer of handbags, shoes and leather goods and accessories. These products are marketed under the company's own brands Braccialini and Tua by Braccialini, as well as licensed brands Mariella Burani, Mila Schon, Looney Tunes (Warner Bros registered trademark) and Vivienne Westwood.

The new Hong Kong office, registered as Salkin Ltd., is a wholly-owned subsidiary of Braccialini. It will serve as the Asian regional headquarters of the company, responsible for various functions including retail operations, sales and marketing, logistics and finance. The Hong Kong office will also be charged with the responsibility for developing and expanding the company's business networks in other markets throughout Asia.

The CEO of Braccialini, Riccardo Braccialini, said Hong Kong is one of their key international markets. "The city is a centre for international lifestyle and fashion. Its central location in Asia and expertise in international trading make Hong Kong one of the few cities where we see the potential to conduct various business functions for all of our brands. This is also why we decided to set up our first wholly-owned office outside of Italy and retail outlets in Hong Kong - all at the same time."

"We will continue to look for business partners in Asia to help develop and expand our regional business. At the same time, we are planning to further expand our operations in Hong Kong," said Mr Braccialini.

Located in Fashion Island, Causeway Bay and International Financial Centre, Central, the two new shops will showcase products with the Braccialini brand.

The Director-General of Investment Promotion at Invest Hong Kong, Mike Rowse, said Hong Kong is the best location to showcase the latest products to Asian consumers and to manage the business operations in the region.

Related links
Braccialini   
Invest Hong Kong