Singapore's Megabite has slice of Hong Kong's food pie (hktdc.com)


	(Left) Megabite HK Managing Director Jenson Ong with InvestHK's John Rutherford

Singapore-based food and beverage company Megabite recently opened its first food mall in Hong Kong. Named "Food Republic", the 23,000 sq ft food court is located in Cityplaza, Taikoo Shing, and is designed to provide a new concept of modern Asian cuisine to customers.

Chairman of Megabite, George Quek, said: " Hong Kong is renowned for the large variety of cuisines and restaurants, as well as the large population of food lovers. It is natural for us to open a branch here to strengthen our position in the regional catering market."

Since the opening of its first food mall in 1997 in Shanghai, Megabite has established and operated 18 food courts in cities including Singapore, Shanghai, Beijing and Tianjin. Mr Quek said the opening of Food Republic in Hong Kong would be a strategic step for the company in its long-term development for the region.

Strong confidence in food market

Mr Quek also serves as Group Managing Director of the famous Singaporean bakery BreadTalk, which currently operates bakeries in Hong Kong. He said the company had strong confidence in the city's food and catering market.

Megabite Hong Kong Managing Director, Jenson Ong, said: "Hong Kong is the international city in China, where we can find an interesting mixture of traditional Chinese and also international cultures. We would like to reflect this unique international culture through the new Food Republic here, by offering a variety of Asian cuisines in partnership with famous local Hong Kong brands."

Megabite has invested more than HK$12 million (US$1.54 million) in the first Food Republic food mall in Hong Kong and plans to further expand in Hong Kong and in the region.

Invest Hong Kong's Associate Director-General of Investment Promotion, John Rutherford, said "Hong Kong offers an interesting mix of cultures and cuisines and the addition of new concepts and culinary delights by investors like Megabite will further enhance our attractiveness to local consumers, tourists and potential investors."