Upmarket Italian brand opens in trendsetting city (hktdc.com)


	(From left) General Manager of Giorgio Fedon 1919 Alberto Riberi, General Manager of Fedon Far East Limited Alberto Agostinacchio and Sales Director Giovanna Guerrera at the recent launch

Attracted by the buoyant business environment in Hong Kong and the Greater China region, luxury Italian brand Fedon is opening a store and a showroom in the city to showcase its Giorgio Fedon Collection 1919.

General Manager of Giorgio Fedon 1919, Alberto Agostinacchio, said: “Hong Kong is an international and cosmopolitan city. Its central location in Asia, as the gateway to China and as a trend setter of lifestyle and fashion make Hong Kong one of our key international markets. We have chosen Hong Kong as our platform to further expand our operations throughout Asia.”

Giorgio Fedon 1919 Collection is a wholly-owned subsidiary of the Fedon Group which has been in operation since 1919. It will serve as the Asian regional headquarters of the company, responsible for all sales, marketing and operations. The Hong Kong office will also be charged with the responsibility of developing and expanding the company's business networks in other markets throughout Asia.

Giovanna Guerrera, Sales Director of Giorgio Fedon 1919 Collection, added: “We will continue to look for business partners in Asia to help develop and expand our regional business.”

FEDON products are distributed through directly-managed single brand shops. After making its presence known in Milan at the company’s historical head office in Vallesella di Cadore, it has since opened in other cities including Avenue de l’Opera in Paris, and in the Rockefeller Center in New York. FEDON is making a strategic step to further expand its business in the region through its Hong Kong platform.