Strong vote of confidence from leading Italian Jeweller (01/09/2006)

CEO of Damiani Guido Grassi (left) with InvestHK's Rowena Hoy Leading Italian luxury jewellery brand, Damiani, opened its first store in Hong Kong in the swanky International Financial Centre with plans to open more retail shops including a flagship store in 2007. Damiani and its Hong Kong franchise partner, Elique Limited, formed Damiani Hong Kong in a vote of strong confidence in the city's retail market. The CEO of Damiani, Guido Grassi Damiani, said: "We decided to enter the Hong Kong market because it is Asia's centre of style and fashion. Consumers from the region come here to shop, and more importantly, to learn and experience the latest fashion trends in the world.  Hong Kong is a 'must-go' place for all established international brands." "Damiani has always been synonymous with the best of the 'Made in Italy' tradition throughout the world.  Its classic nature is based on shapes, the quality of the gems and high precision.  I am sure the sophisticated local consumers and visitors will embrace our products," Mr Damiani added. The Executive Director of Damiani Hong Kong, Josen Huen, remarked: "Damiani is the only jewellery company with a record of winning over 18 Diamonds International Awards, the Oscars of the jewellery world.  We are honoured to have the opportunity to introduce this prestigious brand to Hong Kong consumers, who are renowned for their taste and fashion consciousness." Representing Invest Hong Kong, Head of Consumer, Retail and Sourcing, Rowena Hoy, said "Hong Kong's vibrant retail market and strong tourism, has long been seen as a 'shopping  paradise' for local consumers and tourists alike."   Damiani was founded by Enrico Grassi Damiani, who began creating jewels in 1924.  This master goldsmith soon made Damiani the trusted jeweller for well-known families, who turned to him to create small masterpieces respecting the traditions of classic jewellery.  Today, there are over 28 Damiani Boutiques worldwide.   Related links Damiani   Invest Hong Kong