Best World makes regional commitment (22/01/2007)

InvestHK's, Simon Galpin (third from left), at the opening of Singaporean Best World International Limited regional centre with Group Managing Director & CEO, Dr Dora Hoan (second from left), Chairman & Group Executive Director, Dr Doreen Tan (second from right), and other senior executives of the company Best World International Limited, a Singapore-based health and lifestyle products company, opened its regional centre in Hong Kong, marking its commitment to develop Hong Kong into a key market. Best World, is the only direct selling company listed on the Singapore Exchange. The company first entered the Hong Kong market in 2005 by operating franchised retail outlets. Following the opening of the new regional office cum showroom, Best World plans to open more Lifestyle Centres in Hong Kong to provide better support to its distributors. Best World Lifestyle (HK) will serve consumers in Hong Kong, Macao and Guangdong province, and will serve as a springboard for the Group to enter the mainland market. Group Managing Director & CEO, Dr Dora Hoan, remarked: "We decided to establish a regional centre in Hong Kong, because we are confident of the opportunities for growth in this booming consumer market. Hong Kong has long been an excellent business hub renowned for its outstanding infrastructure and business-friendly environment. By establishing ourselves in this vibrant, international business hub, we expect to achieve outstanding results. Best World entered Taiwan at the end of 2006. We view Hong Kong and Taiwan as key direct selling markets and important springboards for expanding into the Chinese mainland." Chairman & Group Executive Director, Dr Doreen Tan, said: "Hong Kong consumers are savvy and sophisticated people who demand products of high quality and innovation. I believe Best World's quality products and attractive business plan will serve to enhance our consumers' lives, and aid them in living ‘Life at its Best.'"  The Associate Director-General of Investment Promotion at Invest Hong Kong, Simon Galpin, said that Hong Kong with its "business-friendly environment, dynamic workforce and world class infrastructure" is certainly a "choice location" for Best World to further expand into the mainland and the Asian region. Related links Best World