The May issue of World Enterprise showcases elegant jade designs from Korean company MB Jewelry, one of the exhibitors of the recent Hong Kong International Jewellery Show

A global sourcing magazine giving buyers around the world access to a dazzling range of merchandise from international suppliers, particularly manufacturers from the Chinese mainland and the Asian region, was recently launched.

World Enterprise, the international edition of Hong Kong Enterprise highlights new product and supplier features, market news and insights, trade fair previews and reviews and special reports, all packaged in an easy-to-navigate format.

The May issue for example highlights Intellectual Property Rights (IPR) protection and supplier shifts under the China Focus section. The Supplier Spotlight showcases interesting companies dealing in the apparel, knitwear and jewellery sectors.

Twice as good

Both sourcing magazines are published by the Hong Kong Trade Development Council (www.tdctrade.com). Hong Kong Enterprise has been published since 1967 and boasts an average global circulation of nearly 67,000 copies per issue. The two publications are packaged together and sent to buyers worldwide.

"World Enterprise was created with the TDC's integrated marketplace concept in mind," said Clare Wong, TDC's Head of Publications and E-Commerce. "This multimedia approach links TDC's product publications, its trade portal tdctrade.com, and its trade fairs, allowing international buyers to source products, services and business partners with speed, precision and maximum efficiency."

Each advertisement in World Enterprise includes a dedicated advertiser URL which takes buyers to a web page on tdctrade.com. There, they will find a profile of the advertiser, along with product photos. If the advertiser is exhibiting in an upcoming TDC international trade fair, the relevant trade fair logo will also appear in the advertisement. Buyers can then access the fair website to get the company's booth number and contact details.

TDC publishes 14 magazines featuring product information from major manufacturing industries. More than two million copies of the publications circulate annually in nearly 200 countries and regions.

Interested advertisers from Hong Kong and overseas, click Advertising Enquiry