Italian sportswear company scores in HK (hktdc.com)


	Photo shows the headquarters of Lotto Sport Italia in Italy

Leading global sports manufacturer, Lotto Sport Italia, launched its Lotto football concept store in Mongkok recently.

The Business Unit Director Asia Pacific of Lotto Sport Italia Luca Tomat, called Hong Kong a very important market for the company's business expansion in this region.

"Lotto has formed a wholly owned subsidiary in Hong Kong to oversee the sourcing, production, planning and R&D of our apparel and accessories collections. We appreciate Hong Kong's clear and simple regulations and a pro-business environment. The city offers various options for financing our business, a skilled workforce with professional managerial experience and top quality professional service providers to assist on legal and financial issues," he said.

He added that Hong Kong is a fantastic showcase for Lotto's products, significantly enhanced by the 13 million annual visitors from the Chinese mainland.

With its growing passion for sports, especially football, Asia is a key market for Lotto, and it intends to expand its presence in the region further during the coming years. To achieve this goal, Lotto has established a joint-venture company to oversee the distribution of its products in Hong Kong, Macau and the mainland through a wholly foreign-owned enterprise with offices in Hong Kong, Beijing, Shanghai and Nanjing.

The Associate Director-General of Investment Promotion at Invest Hong Kong, Simon Galpin, said the increasing number of concept stores here by top international brands like Lotto underlines Hong Kong's role as the retail capital of Asia. “Lotto joins retailers from around the world that have found our city a natural choice for their showcases in Asia.”

Established in 1973, Lotto is a leading Italian sportswear company that manufactures and distributes footwear, clothing and accessories for football, five-a-side football and tennis, as well as for leisure time.

World cup hero and Lotto endorser Luca Toni visited Hong Kong to officiate at the opening of the new Lotto football concept store in Mongkok. Source: InvestHK