New HK office boosts China customer service (hktdc.com)


	Craig Jensen (centre), Chairman of Diskeeper Corporation, cuts the ribbon to mark his company's arrival in Hong Kong

With an eye to expanding its business in the Greater China region and to being closer to its existing clients, leading software firm Diskeeper Corporation has opened new offices in Hong Kong.

"Diskeeper Corporation has come to China to help businesses, educational institutions and governments achieve their goals. We have opened a representative office in Hong Kong to ensure the very best service to our customers throughout the Greater China region," said Craig Jensen, Chairman and founder of Diskeeper Corporation.

The California-based company, set up 26 years ago, specialises in computer defragramentation software to maximise the performance and reliability of computer programmes. According to the company, computer slow downs and failures are often blamed on hardware or software failure, when it may actually be the result of fragmentation. Diskeeper has a long history of collaborating with Microsoft to come up with software compatible with the Windows programme.

The company lists more than 90 percent of the Fortune 500 companies in the US as its clients. And while its products are well-known in Asia, Diskeeper, which also has an office in Britain, decided it was time to set up a presence in the region.

Hong Kong a clear choice

"Hong Kong's international reputation and strong talent base led us to choose the city for our new location," Mr Jensen said, adding that Hong Kong's legal and accounting system made the city the obvious choice to set up office here.

The Hong Kong office is overseeing the company's business development in the Greater China region. A support service manager is also based in the office to provide hands-on technical help for partners and customers. Diskeeper said moving to Hong Kong will allow it to provide more direct services to its clients. "Opening a business here shows our strong commitment to improve our interaction with clients in the Greater China region, to better understand our clients' needs, which will help make our product even better."

Mike Rowse, Director-General of Investment Promotion at InvestHK, said he was delighted that Diskeeper had chosen Hong Kong as the base for expansion of its Greater China business. "With strong expertise and international reputation here, I am sure that Hong Kong will play a pivotal role in Diskeeper's business development in the Greater China region," said Mr Rowse. InvestHK is a Hong Kong SAR government department, charged with encouraging and facilitating inward investment into the city by providing the support needed to establish a business presence in the city. (Source: InvestHK)